How can the Internet help fans stay connected to their favorite teams?


A recent article by Steve Donohue in the digital publication, Contentinople, provides an insightful glimpse into where executives of the NHL believe the future of sports programming is headed: online.

Donohue’s post notes that a full 80 percent of visitors to who watch videos on the site return the next day, and roughly 80 percent of users who start watching a video clip on the site watch the entire clip, according to Perry Cooper, vice president of the NHL’s NHL Direct unit. Most video clips on average 4 or 5 minutes in duration.

The fact that fans stick around long enough to watch an entire video clip and keep coming back for more means that the demand for online sports programming is strong.

How else can teams like the Detroit Red Wings use the internet to keep fans engaged all year round?

[While you’re thinking over the answer to our question, feel free to view the posted highlights from last weekend’s Red Wings win over the Vancouver Canucks.]

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About hockeytownusa

I am the Creative Content Coordinator for the Detroit Red Wings and editor of the Official Hockeytown Blog for the Detroit Red Wings.
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2 Responses to How can the Internet help fans stay connected to their favorite teams?

  1. rscibett says:

    This was a great article to find. I wrote about it on my site as well. Too many teams ignore the value of quality engagement and try to jump right to monetizing every customer.

    Video is clearly effective, but all types of content (games, contests, insider news) can lead to qualtiy engagement. The most important thing is CONSTANT new content. The moment a team’s site stagnates, the users will go elsewhere for their information.

  2. Jenn O'Meara says:

    Interesting post!

    Online video is an extremely effective way to engage an audience. Web video viewers are statistically more willing to engage with products and brands. In sports marketing, this engagements ranges from increased merchandise and ticket sales to more active viral word-of-mouth messaging that comes when fans share video clips with other fans.

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