A recent article by Steve Donohue in the digital publication, Contentinople, provides an insightful glimpse into where executives of the NHL believe the future of sports programming is headed: online.
Donohue’s post notes that a full 80 percent of visitors to NHL.com who watch videos on the site return the next day, and roughly 80 percent of users who start watching a video clip on the site watch the entire clip, according to Perry Cooper, vice president of the NHL’s NHL Direct unit. Most video clips on NHL.com average 4 or 5 minutes in duration.
The fact that fans stick around long enough to watch an entire video clip and keep coming back for more means that the demand for online sports programming is strong.
How else can teams like the Detroit Red Wings use the internet to keep fans engaged all year round?
[While you’re thinking over the answer to our question, feel free to view the posted highlights from last weekend’s Red Wings win over the Vancouver Canucks.]