Businesses across all sectors of industry are working to integrate social media into their current outreach strategies. Why should sports be any different?
More than 54 percent of senior-level sports executives see social networks like Facebook as an opportunity to build stronger connections with existing fans, according to an October survey conducted by Turnkey Sports that was featured in today’s issue of Sports Business Journal.
Since my role with the Detroit Red Wings is to help integrate social media into everything we do to reach fans, I thought that the NHL’s All Star Game ballot would be a great opportunity to reach out and ask for help from fans everywhere.
While the team has had a presence on social networks like Facebook and MySpace for some time now, we’re beginning to rethink how we can use those networks to help fans stay connected to the team and the sport. We’ve even started engaging with fans on Twitter, too!
One thing we’re close to unveiling is a new Facebook application that lets Red Wings fans keep tabs on how many votes their favorite players have toward securing a position on the 2009 All Star Game starting lineup. We’ll be sure to announce it here when it’s ready.
We will also be announcing a contest to design an “I Voted” Red Wings-themed badge for blogs and other web pages for fans to proudly display their love for the Red Wings players while reminding their friends to vote. For the first time ever the NHL is displaying the voting results in real-time and allowing fans to vote up to 1,000 times per day! In the meantime, please feel free to visit http://fanballoting.nhl.com/ to vote for your favorite Red Wings players.
While it’s still early in the game, we’re also working plans to relaunch our online social network with plenty of new features that includes a lot of live streaming interviews with players where fans will have the chance to ask all the questions.
While we believe we have a great start with lots of exciting plans in the works, we would like to hear from you. Please tell us how you would like to see the Red Wings use the Internet to help fans stay connected to their favorite team? We’re listening.