One Million Strong?

In a social media universe, vacation doesn’t exist. It is merely time spent out of the office, somewhere in this great country of ours, constantly checking a cell phone/laptop with OCD tendencies.

And while sites like HootSuite exist to help the cause, I’m not the biggest fan. You see, hockey news breaks, literally and figuratively. You always need to be prepared to take that call, to break the story, to engage Hockeytown’s finest.

So while I was at dinner on Thursday night, showing an old colleague of mine from the dearly departed Comcast Network how he needed to be up on the latest and greatest in social media, I noticed something stranger than an East Coast earthquake.

Our Facebook page was growing.

And growing.

And growing.

Not that the page doesn’t grow on a daily basis, because as we all know, we really do have the best fan base in professional sports, but it was the rate of growth that was odd. Every few minutes, the Official Detroit Red Wings Facebook page seemed to have a thousand new fans, it was something we didn’t even see during the Stanley Cup Playoffs.

The natural inclination is to be skeptical.

So as we hunker down for Hurricane Irene on the East Coast, enjoying the last precious few moments of vacation, I’m entertaining myself by watching Hockeytown digitally grow … and grow … and grow. On Wednesday, we were just over 600,000, on Friday night, we’re at just under 1.1 million.

In other words, its normal to second guess, to have an inkling of doubt, like Nick Papageorgio was in Vegas Vacation the first time he won something with a fake ID. At the very least, if push comes to shove and the other shoe drops, it was a wild ride, totally unscripted unlike some of the reality TV shows I have watched this week. (cough, Bachelor Pad, cough)

Other clubs have shown similar growth, including Pittsburgh and Chicago, two teams with incredibly passionate fan bases. I have also had the pleasure of connecting with colleagues on Tampa Bay and Vancouver on, where else, Twitter, asking if they were seeing similar patterns. And ditto with our friends from the Tigers.

The Red Wings page hit 1,000,000 ‘Likes’ just after 4:30 this afternoon. A while back, the U.S. Olympic Team was able to grab a screen shot of the lucky number, but, as I explained, we were growing by the second.

Here’s the best I could do…

Either way, I do know one thing. The Detroit Red Wings have the best fans in the National Hockey League. There isn’t a number that properly sums up the passion you have for our club.

And for that, we thank you!

Follow Jake Duhaime on Twitter at @jakeduhaime.


About Jake Duhaime

Social Networking Manager for the Detroit Red Wings
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12 Responses to One Million Strong?

  1. Definitely the best team in the NHL, so it’s only natural to have the best fans. Congrats on hitting 1,000,000!

  2. kevin says:

    det go to win the cup is year

  3. kevin says:

    hi is port houron go to win the cup is year

  4. tyler says:

    its not legit but good for you guys!

  5. tom chorske says:

    its not legit but good for you guys!

  6. tom chorske says:

    It’s not legit but good for you guys.

  7. tom chorske says:

    sorry for triple post

  8. sweet. Aloha Detroit, Aloha Michigan, n GOOOO Wings !!!!

  9. Congrats on hitting 1 M plus fans and taking time out of your vacation. Stay safe out there and hope to see you at the Joe when you get back.

  10. P.S. Your twitter link to your personal page does not work.

  11. I wonder if the success of the Red Wings social media sites have anything to with the amount of displaced Michiganders all over the country due to Military service and the poor economy? I grew up in Michigan, so watching the game on tv was never that hard to do, but now the Navy has brought me to Virginia Beach, Va. i am only able to watch 2 or 3 games a month on tv. Being a part of a Red Wings social network page allows me to stay current on all the players and team happenings not to mention bring me closer to the fan base that I used to be surrounded by when i lived in Michigan.

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